Following the COVID-19 pandemic, numerous individuals were left unemployed as the world came to a halt. Several business owners began producing their merchandise and searched for the most suitable packaging options. Apothecary jars proved to be ideal for storing calming essential oils that people could use to relax and destress. Crafting cosmetic products at home offers the advantage of using 100% natural ingredients, although a significant drawback is the absence of preservatives. Purchasing cosmetic jars wholesale made of violet glass is a simple yet effective solution to ensure that the products stay fresh for an extended period. When filled with homemade cosmetic products, these jars will sport an attractive glossy black hue, imparting a unique style with minimal effort. Additionally, the violet glass material will safeguard the products against premature degradation.

Learn to promote your products

Consumers are increasingly seeking natural cosmetic products due to their awareness of the potential long-term skin damage that preservatives can cause. By using packaging made of violet glass, it is crucial to incorporate the advantages of this material into your marketing strategy. In essence, violet glass obstructs harmful light rays while allowing ultraviolet rays to pass through, which helps prolong the molecular structure of your homemade products, thereby increasing their shelf life without the need for preservatives. When promoting your products, it is essential to emphasise this benefit to your customers. You are not only providing them with an effective natural solution, but also eliminating the concerns of short-term damage. Additionally, the packaging’s aesthetic appearance is ideal for social media promotions, making it an excellent marketing tool. Demonstrating meticulous attention to every facet of your product instils greater customer trust and confidence.

Don’t limit yourself

Consumers are drawn to brands that exhibit concern for their well-being across various domains. A brand’s appeal does not rely solely on selling its products but also on how customers can employ them in multiple ways. Customers will become loyal to your brand when they realise that your packaging can be utilised to store various organic products. Your brand becomes more than just a provider of high-quality natural cosmetic products; it also equips customers with the means to maximise the use of your packaging. Emphasising this aspect effectively highlights your brand’s environmental consciousness. To achieve this, all you have to do is create video tutorials with creative ideas so your customers can learn how to reuse the packaging of your products. With this method, you also create a stronger bond with your customers and turn them into ambassadors of your brand.